![]() Since 1953, brainstorming as a word has spread around the globe with definitions that vary in the minds of many. Osborn in 1953 through his book Applied Imagination: Principles and Procedures of Creative Thinking. The word brainstorming was originally introduced by Alex F. “It is easier to tone down a wild idea than to think up a new one” Alex Osborn ![]() After discussing the two schools of thought and analyzing studies based off of them, this paper explores some companies and popular blogs about brainstorming to see how the schools of thought have influenced the understanding and use of brainstorming today. ![]() ![]() One school of thought emerged from a study conducted by Yale University, which held Alex Osborn’s design in a controversial light, and the other remained truer to Alex Osborn’s model of the Creative Problem Solving process. After reviewing several studies of brainstorming and exploring its history, it was found that two prominent schools of thought influenced the design of brainstorming sessions in the 1950s. The purpose of this paper was to trace the origins of brainstorming, to understand how the process evolved from its introduction in 1953 by Alex Osborn, a creativity theorist, and businessman, and to identify how and why brainstorming has come to be used today.
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